Saturday, February 22, 2020
Blue jet Case Study Example | Topics and Well Written Essays - 1000 words
Blue jet - Case Study Example ent compartments such as first class and economy may seem like a good idea in saving costs but majority of the people do not appreciate the standard treatment hence preferring other airlines for that matter. Fatigue and burnout for the few employees is likely to occur what with the employees working being few and the turnaround time being shorter and having increased flight slots hence reducing resting time for the flight crew. JetBlue in a bid to cut costs has made their planes be less comfortable. This is because of more seats than gallery space hence leaving less room for stretching and movement. This may discourage long distance passengers despite the reduced airline costs. The harnessed of technology approach taken by the airline is the greatest of its opportunities as it has not only ensured reduced costs through developments such as electronic ticketing, VoIP, paperless cockpits among others but has continued to reduce time and save on other unnecessary costs hence ensuring more profits. The airline has started using secondary airports. While this may not be the same as using the other airports, it ensures that it has more flight slots as the traffic in these secondary airports is kept to minimal hence no congestion or competition. The decision to use of single fleet operation may seem as a weakness but the culminate advantages it has outdo the weakness aspect. The purchasing costs of the airplanes is lower, they require less maintenance and have a warranty of five years which is fairly good. This has ensured saving on other costs and the excess used to purchase more airplanes. Customer focus is another of the great opportunities JetBlue has. It has created a niche in customer focus with its services and low fare costs as well as reducing delay and baggage complains which has not only served to maintain its customers but increase new customers as well. Point to point flights has acted to increase the reviews and ultimately the number of customers
Thursday, February 6, 2020
Two rhetorical analysis paragraphs Essay Example | Topics and Well Written Essays - 500 words
Two rhetorical analysis paragraphs - Essay Example For example, she digs with acute intelligence into assisted killing of patients with long history of depression and stress by sympathetic doctors. Her debate targets such sympathetic doctors who in the name of sympathy end lives when all their patients need is proper mental health care and a little compassion. Actonââ¬â¢s take on the highly complicated subject of assisted suicide is quite intriguing because it leaves readers immersed in intricate thought processes. It also urges readers to question their beliefs about assisted suicide. It motivates many readers to change their opinion and assume that assisted suicide is not actually progressive, rather opposing it makes a person progressive in every literal sense of the word. In context of the Aristotelian Appeals, Acton is found using logical appeals to augment her argument. For example, she is seen making a logical appeal when she provides succinct case studies of patients pertaining to idea being promoted. Acton does not fire a rrow in thin air as she has years of professional experience of helping people with problems. On grounds of such concrete experience, she advocates the idea of opposing assisted suicide as it is actually a way of facilitating untimely demise of a patient with a physical or mental health issue. In contrast to Ana Acton who takes a self-proclaimed progressive approach to the highly controversial subject of assisted suicide, George Dvorsky is seen doing exactly the opposite in his equally insightful and informative article. Information provided by the author in this article can also be characterized as logical because evidence is provided to appeal the case. Also, Dvorsky makes use of ethical appeals in his article and benefits from them to a remarkable extent. For example, the audience is reminded of how ethically and morally responsible they can become by defending peopleââ¬â¢s right to die. Dvorskyââ¬â¢s stance is that opposing assisted suicide is
Tuesday, January 28, 2020
Obesity and Gastric Bypass Surgery Essay Example for Free
Obesity and Gastric Bypass Surgery Essay In this paper I will discuss an article from the Seattle Press written by Associated Press Medical Writer Lindsay Tanner. I will discuss the statistical procedures used in the study and provide an analysis of the conclusions both the researchers and the reporter drew from the study results to consider the statistical significance of the data presented. The article explains the research of Dr. Sayeed Ikramuddin of the department of surgery, University of Minnesota, Minneapolis and his colleagues relating to bariatric surgery its potential role in glycemic control in type two diabetics. Irkamuddin states that at 12 months, ââ¬Å"the primary goal was considered successful if patients achieved the composite of the triple endpoint: HbA1c of less than 7. 0%, an LDL cholesterol level of less than 100 mg/dL, and systolic blood pressure of less than 130 mmHg at the 12-month visitâ⬠(2013, p. 2242). The study was conducted at four sites, including New York, Minnesota, and two hospitals in Taiwan and lasted 12 months. Patients with mild to moderate obesity and adult-onset diabetes mellitus were offered a free intensive intervention and recruited using mass media advertisements, practice-based databases and contact with professional groups, leading to an unblinded randomized group after screening 2648 candidates. Body mass index in participants ranged from 30. 0 to 39. 9, with a mean of 34. 6. The study participants had been diagnosed with diabetes for a mean of 9. 0 years. The intensive intervention included lifestyle modification with daily caloric intake counts, increased physical activity, daily weights and counseling sessions, and intensive medical management including close monitoring and treatment from doctors with medications for cholesterol, blood pressure, and glycemic control. Sixty of these participants were randomly selected to receive Roux-en-Y gastric bypass surgery. Two of the participants selected declined to have the surgery, and two others were randomly selected to undergo the procedure. These patients continued to receive the same intensive intervention during the entire 12 months. The frequency of sessions and monitoring decreased for both groups during the study period as planned, going from weekly to monthly over the course of the study. The author of the newspaper article summarizes the studyââ¬â¢s results by stating, ââ¬Å"The surgery group lost on average nearly 60 pounds and 75% lowered blood glucose levels to normal or near-normal levels. The non-surgery group lost on average 17 pounds and just 30% reached the blood-sugar goal. The surgery group also needed less medication after the operationâ⬠(Tanner, 2013, p. 2). The last portion of this statement is misleading as the study evaluates and considers only medications to manage blood glucose levels, dyslipidemia, and hypertension (Ikramuddin, 2013, p. 2245). The study reports, ââ¬Å"Patients who underwent gastric bypass surgery experienced 50% more serious and 55% more nonserious adverse events than did those in the lifestyle-medical management groupâ⬠(Ikramuddin et al. , 2013, p. 2248). It is important to consider the frequency and rate of adverse events, in addition to classification of such data. Researchers also state that the surgical group took 66% fewer medications than the nonsurgical group. The most common adverse event in the surgical group that was not considered peri- or late post-operative was nutritional deficiencies, especially iron and vitamin B levels, requiring treatment with medications and supplements. Nutritional deficiencies are often long-term and require frequent monitoring and dose adjustment. Because of the time limitations of the study and the relatively small sample size, long-term cardiovascular and nutritional effects of bariatric surgery in the mild to moderately obese population for glycemic control remains to be determined. Both the study and the newspaper article assert that there is no conclusive evidence on long-term effects when bariatric surgery is used in conjunction with lifestyle and medical management for glycemic control on mild to moderately obese patients. Other serious adverse events documented and considered by the authors of the study included motor vehicle accidents and pancreatic cancer, both of which occurred in the medical management group, decreasing the difference between the medical management group and the Roux-en-Y gastric bypass group. Pregnancy was considered as well. The total number of serious adverse events was 15 for the medical management group and 22 for the surgical group. The study does not discuss or measure in any way the adherence of participants to the intensive intervention in either group. Patientsââ¬â¢ adherence to recommended regimen including decreased caloric intake, recommended physical activity, and medication compliance is a variable that was not assessed by Ikramuddin and his colleagues during the study, limiting its scope. In general, the newspaper article correctly interprets the statistics and draws conclusions from this study appropriately. The surgical group tended to have less hypertension and elevated LDL cholesterol levels, but this data lacks statistical significance. Tanner stated in the newspaper article ââ¬Å"those between-group differences could have been due to chanceâ⬠(2013, p. ). The study states a confidence interval of 95%, which correlates with a 0. 05 significance level. Many of the values representing these measures were marginally different. Many other studies have reported effects on these values as individual variables. There are many other factors involved in cholesterol and blood pressure management that must be identified an d considered before drawing conclusions on such data. This study was very detailed and presented a large amount of data. Despite this, the overall conclusions of the newspaper article were accurate in relation to the data. The newspaper article summarized the conclusions of the researchers appropriately. The statistics representing HbA1c as part of the composite endpoint are reliant on weight loss and can be primarily attributed to this factor (Ikramuddin et al. , 2013, p. 2240). The newspaper article states, ââ¬Å"The researchers say the diabetes changes were likely due to the weight loss but that hormonal changes affecting blood sugar may have contributedâ⬠(Tanner, 2013, p 2). This was determined by using regressive analyses of the available data. The study suggests that altered gastrointestinal hormone secretion as well as differences in individual medication use during the study may have attributed to the results, but acknowledges that the study lacks the data to determine this. By going to the source of news-reported statistical studies, the reader can evaluate the statistical significance of the data and determine if the data were presented accurately and if the conclusions drawn are reliable. Research and comprehension of data and statistical significance is essential to best evidence-based practice in the field of nursing and beyond.
Monday, January 20, 2020
Pessimism in Thomas Hardyââ¬â¢s The Darkling Thrush Essay -- Darkling Thru
Pessimism in Thomas Hardyââ¬â¢s The Darkling Thrush Thomas Hardyââ¬â¢s writings are often imbued with pessimism, and his poem ââ¬Å"The Darkling Thrushâ⬠is not an exception. Through the bleakness of the landscape, the narratorââ¬â¢s musings on the centuryââ¬â¢s finale, and the narratorââ¬â¢s reaction to the songbird, ââ¬Å"The Darkling Thrushâ⬠reveals Hardyââ¬â¢s preoccupation with time, change, and remorse. Written in four octaves, ââ¬Å"A Darkling Thrushâ⬠opens with a view of a desolate winter landscape. With ââ¬Å"spectre-greyâ⬠frost covering everything in sight (line 2), all joyful colours and sounds are smothered with an intangible film of bleakness. This gloominess is not to be dispersed, for the imagery of ââ¬Å"Winterââ¬â¢s dregsâ⬠suggests that there exists a residue of the yearââ¬â¢s melancholy (3). The burden of the word ââ¬Å"dregsâ⬠creates a caesura, and the heaviness of the poem is reinforced with alternating lines of iambic tetrameters and iambic trimeters. The tangled bine-stems that scored the sky (5) and ââ¬Å"the landââ¬â¢s sharp featuresâ⬠(9) move the miasmal pessimism to a more sharply defined pain that is intensified with the alliteration in ââ¬Å"his crypt the cloudy canopyâ⬠(11). The ââ¬Å"bleak twigs overheadâ⬠(18) cast a sharp image of bars stretching across the sky, embracing the gloominess in Hardyâ⬠â¢s world. Reflecting the narratorââ¬â¢s sense of perceptions, the dreary landscape mirrors the narratorââ¬â¢s depression and projects his emotions into solid images. An occasional poem, ââ¬Å"A Darkling Thrushâ⬠depicts the setting of one century and the birth of another through the narratorââ¬â¢s eyes. Leaning perhaps wearily on the coppice gate, the narrator observes how even the people that haunt the land like soulless wanderers (7) return to their homes where brightly shine their fires, a ... ...llest cause for hope. The thrushââ¬â¢s exuberance seeps into the narratorââ¬â¢s life for a brief moment, revealing to him a life lived to the fullest, yet the narrator remains unconvinced and melancholy. Submerging ââ¬Å"The Darkling Thrushâ⬠in a dreary landscape devoid of life and colour, Thomas Hardy is able to weave pessimism into his work, providing a core of bleak emotions for his narrator, who sees no hope for the empty society he lives in. Even when he catches a glimpse of cheerfulness from an old thrush, the narrator declares his personal plight excluded from the possible causes of joy. With all signs of hope criticized as being absurd, Thomas Hardyââ¬â¢s ââ¬Å"The Darkling Thrushâ⬠conveys a purely pessimistic view. Work Cited Hardy, Thomas, ââ¬Å"The Darkling Thrush.â⬠1900. The Norton Anthology of English Literature. 7th ed. 2 vols. New York: Norton, 2000. 2: 1935-1936.
Sunday, January 12, 2020
Health Care Utilization Essay
Health care reform is not a recently devised concept. The government and health professionals have studied and tried to establish legislation that would assist the general population with a means of accessing adequate health care for decades. The task has proven itself as a daunting one although studied the world over. Individuals struggle with disease and illness that they cannot afford medical attention and treatment. Insurance companies price gouge or drop individuals from their insurance coverage. Reform has to be implemented to protect the public and provide across the board health care for every situation. Ronald Andersen wrote in the Journal of Health and Social Behavior there is a model of behavior that determines the seeking out of health services (Anderson, 1995). Anderson collaborated with Odin Anderson and wrote The Initial Behavioral Model in 1968 to assist in the analysis of national survey data collected by the Center for Health Administration Studies and the National Opinion Research Center at the University of Chicago (Andersen & Anderson, 1967). The model explains that there are elements that may determine if an individual will access health services. Anderson explained, ââ¬Å"I want to stress that the model was initially designed to explain the use of formal personal health services rather than to focus on the important interactions that take place as people receive care, or on health outcomesâ⬠(Andersen, 1968, p. 1). The Initial Behavioral Model (1960s) PREDISPOSING ENABLING USE OF CHARACTERISTICS RESOURCES NEED HEALTH SERVICES Demographic Personal/Family Perceived Social Structure Communityà (Evaluated) Health Beliefs (Revisiting The Behavioral Model and Access to Medical Care: Does it Matter?, 1995) The president had legislation passed in 2010 to implement the Affordable Care Act. Today, more than 45 million Americans lack access to affordable health insurance. Additionally, many individuals who do have health insurance have incomplete coverage that may include exclusions for pre-existing conditions, or they may be one-step away from losing coverage because of a change in employment. Individuals with health insurance face increasingly high premiums and medical costs that drive some to bankruptcy or force choices between maintaining health insurance coverage and paying for other household essentials (HHS, 2013). These new regulations will provide consumer protections and the developing of a competitive market. Insurance companies will be required to spend a specific percentage on health care and not excessive administrative costs. There have been major changes to the accessibility of insurance coverage for individuals which have been diagnosed with a pre-existing medical condition. Insurance companies will no longer be allowed to deny insurance coverage for individuals, such as children born with life-threatening illnesses. This will also address lifetime limits on medical care. There has been a health insurance exchange in an effort to pool millions of people and allow them to examine various insurance coverage policies to determine the best policy for them and their families. Health and Human Services has implemented a website for the comparison of the insurance coverage options (HHS, 2013). There have been conversations for decades about the implementation of universal health coverage. The World Health Organization defines it as a goal to ensure that people obtain the health services they need without suffering financial hardship when paying for them. It goes on explaining, access to health services enables people to be more productive and active contributors to their families and communitiesâ⬠¦.financial risk protection prevents people from being pushed into poverty when they have to pay for health services out of their own pockets (WHO, 2012). There is a definite similarity with the concepts of universal health care and the Affordableà Care Act now in place in this country. Attempts are being made to ensure that all citizens can access health care and increase their wellbeing in the process. The expansion of Medicaid will benefit multiple low-income citizens who, through no fault of their own, are working at a minimum wage job. They are barely earning too much money to be eligible for assistance and are not making enough of a salary to afford health insurance coverage. It turns into a viscous cycle. The individual has to decide whether it is better to quit work and get assistance for medical care or to continue struggling and still not make the grade. There have been no major issues personally with the implementation of the health care expansion. The insurances that I carry are both the Medicare and Medicaid. Medicaid has changed in that they are requiring that there is a primary care physician (PCP) established to oversee medical services provided. The initial visit would be to the PCP where any examination and testing would be performed for the determination of the necessity of a referral. The PCPââ¬â¢s office would organize all medical records and coordinate with the specialistââ¬â¢s staff to establish a consultation. I consider myself an extremely fortunate individual because I have been able to have multiple medical issues addressed and corrected because of the medical coverage. The Medicare coverage is not as restrictive as Medicaid. Medicare allows the individual to access any physician or facility that the patient desires for treatment as long as their insurance is accepted. There has not been any specific positive or negative effect with this coverage. Medicare has provided successfully for preventive measures in my health services such as yearly mammograms, colonoscopy testing every two years (if deemed necessary through findings during prior examination), and comprehensive yearly physical examinations. Unfortunately, there is minimal dental coverage and no eye examinations available. There has been major skepticism with the Affordable Care Act being voted on and implemented in the governmental realm. It is exhibiting a number of positive actions implemented with the creation of this act. It is time that this country gives thought to the individuals which are suffering because of no fault of their own other than being on the lower end of the income scale. Also citizens are pleased with the inclusion of the poor souls battling daily with an affliction that requires more attention and treatment than they could ever afford. It is in this new light that people are viewing the creation of the Affordable Care Act and see that this should prove to be beneficial to every citizen within the national borders. Reference Andersen, R. M. (1995). Revisiting The Behavioral Model and Access to Medical Care: Does it Matter? Journal of Health and Social Behavior, 36, 1-10, retrieved from: http://www.jstor.org/stable/2137284 Andersen, R.M., Anderson, O.W. (1967), A Decade of Health Services, retrieved from: http://www.jstor.org/stable/1815595 Health and Human Services (2013), Strengthen Health Care, retrieved from: http://www.hhs.gov/secretary/about/goal1.html World Health Organization (2012), What is Universal Health Coverage, retrieved from: http://www.who.int/features/qa/universal_health_coverage/en/index.html
Saturday, January 4, 2020
Ideas In The Necklace Tale - Free Essay Example
Sample details Pages: 2 Words: 521 Downloads: 9 Date added: 2019/08/02 Category Literature Essay Level High school Tags: The Necklace Essay Did you like this example? The tale The Necklace through man DE man de Maupassant takes location in France many hundred years beyond. Mathilde Loisel lives in a very flat along aspect her husband, WHO works as a clerk for the Minister of class. Their lives do not appear to be highly-priced, but theyre no longer pinched, actually sincere. Donââ¬â¢t waste time! Our writers will create an original "Ideas In The Necklace Tale" essay for you Create order Mathilde, but, longs to be sumptuous. She envies her buddy Jeanne WHO talents a sizably voluminous house and plenty of jewelry.at some point her husband brings domestic letter of invitation to a ball. He cerebrates his mate are going to be gladdened to wait the sort of difficult birthday celebration, however rather she is upset. She repines that she has not some thing opportune to put on to such AN extravagant event. Her kind husband is of the same opinion to relinquish her the four hundred francs that he have been conserving to buy AN inchoate rifle to prompt herself a robe.She and her husband attend the gala and function a splendid time. She dotes tremendous and dances all night time. Determinately, they circulate home inside the wee hours of the morning. as soon as they arrive domestic, Mathilde realizes that the jewellery is missing. They wonder if it fell off inside the carriage that they took home, however neither of them descried the amount. Her husband goes resolute probe the streets however returns empty bimanual. To stall for time, Mathilde indites to her friend that she negative the clasp and has it restored. within the in the meantime, they phrase every other rings that suits the missing one, however it charges cardinal thousand francs. Her husband propitiously genetic eighteen thousand francs from his father, however they are going to want to borrow the remainder of the mazuma. Determinately, they want enough to get the replacing rings and Mathilde offers it to Jeanne WHO does not even visually take a look at it.the subsequent 10 years Mathildes life changes dramatically. They pergrinate to a a whole lot of minuscule dormitory anywhere she should cook dinner and easy for herself. She in addition will paintings at the factor while her husband works a couple of jobs to pay back all of the mazuma they borrowed. at the same time as the 10 years, the mazuma is all paid returned, but Mathilde has aged an first rate deal. one day she visually perceives Jeanne Forestier on the street. She makes a decision to tell her the reality concerning the jewelry. Jeanne is surprised by means of Mathildes tough look. Mathilde explicates that its miles indirectly because of Jeanne due to the fact that she misplaced the jewellery she borrowed from her and needed to benefit a changing. bowled over, Jeanne confesses that the jewellery Mathilde borrowed have become AN unauthentically spurious, composed of paste, price no quite five hundred francs.truely, the sophistication of the tale is that truthfulness is that the first-rate insurance. If Mathilde have been veracious toget her with her friend from the commencement, she could have found out that the jewellery wasnt composed of actual diamonds and could not have wasted 10 years purchasing a replacing.
Friday, December 27, 2019
The Force of Technology - Free Essay Example
Sample details Pages: 7 Words: 2139 Downloads: 9 Date added: 2017/06/26 Category Technology Essay Type Analytical essay Did you like this example? Section I- Globalization Force: Technology The force of technology has had unprecedented impact on globalization over the years is certainly technology and being protected under intellectual property rights, the developing countries like India have focussed a great deal on becoming the technical experts of the world (Matyjewicz). Though there is still a need for aligning the goals of global business strategy with the use of technology. The business today is tough and increasingly complex, thus the organizations are embracing Information technology (IT) as a tool to manage the complexity in business operations in the most effective and efficient manner to achieve sustainable competitive spot in the international market. Donââ¬â¢t waste time! Our writers will create an original "The Force of Technology" essay for you Create order Globalization and technology have reinforced each other and grown together over the years. The technologies have evolved along with the process of globalization of companies and this has occurred through the following three categories of technology activities, which are ?technological exploitation?, ?technological generation? and ?technological collaboration?. MNCs try to enhance their profitability by exploiting technological processes and transferring them to international markets. Examples are: International trade, Intra-firm trade, technology trade, wholesale trade, extending patents to other countries. Often it happens that an MNC starts the innovation process in its host country by means such as FDI and setting up of RD facilities there. Examples are: FDI in wholly owned subsidiaries, joint ventures, mergers and acquisitions, internationalization of RD and patents generated in foreign subsidiaries. The most striking feature linking technology and globalization is that only few firms are capable of innovation on their own, thus they need to collaborate with other organizations. Examples are: Strategic alliances, JVs, research pacts, joint development agreements, technology exchange agreements and building strong supplier-producer relationships across geographical boundaries. The World Information Technology and Services Alliance in a study in 2006 estimated the global investment on IT and communications in 2006 to be approximately $3 trillion which was expected to exceed ?4 trillion by 2009 whereas the growth is primarily spurred by the software with annual growth rate of above 9.9% (WITSA, 2006). There are two distinct aspects of IT. They are IT as ?embedded factor of production? and IT as ?driver of organizational change?. The former defines IT as an inherent factor that needs to be combined with other factors of production to enhance economic growth and the latter views IT as the factor responsible for levelling of the organizations. IT has enabled building trusted business relationships which can be digitally facilitated by the global enterprises. One of the revolutionary technologies in use is Virtual Meetings over digital platform such as video conferencing and human conferencing. The interdependence between the ability to employ IT and abilit y to implement corporate strategies is growing in the context of international business environment. It is helping MNEs to improve the efficiency and productivity. The multinational organizations essentially need robust telecommunication system (Elliot, 2004). There are a lot of opportunities in the technological sector, for example in the transportation sector the global market for supply chain management (SCM) software is expected to reach $8.3 billion in 2010 which was $5.5 billion and in the urban planning sector also the building management systems investment is estimated to be over $67 trillion. The global firms must recognise the swiftness and measure of transformation as the international business landscape of this decade will be governed by new evolving global rules and uncertainty and the business leaders who will provide strategic precision by implementing IT in their operations will excel on international level. Section II: WEF and Annual Meeting 2010 at Davos World Economic forum in a non-profitable foundation based in Geneva, Switzerland and it is the leading global community that brings together the leaders and most erudite people from the backgrounds of business, politics and society on a common sharing platform to formulate and work on policies to improve the lives of people around the world (WEF). The founder of WEF, Klaus Martin Schwab developed the ?Stakeholder? management approach the objective of which was to draw the attention of corporate leaders on the broader aspects of the firm?s operations and their impacts on the communities in which they operate and the associated governments. WEF discusses the most challenging issues facing the world and to make the countries accountable for their contribution to the problems and propose solutions and implement them (WEF). The purpose of the Davos 2010 annual meeting of WEF is to improve the current situation by improving cooperation at a global level, addressing present challenges and dealing with the potential future risks. The 40th 2010 annual meeting?s theme is a call to action, ?Improve the State of the World: Rethink, Redesign and Rebuild?. The areas being most emphasised are climate, crisis and technology. Section III: The theme of ?Technology? at Davos 2010 Technology was one of the important themes of the annual meeting of the World Economic Forum at Davos, Switzerland. The globalization is leading to the emergence of newer markets with more potential for growth and productivity. It is evident that globalization and technological innovations reinforce each other. The digital ecosystem will continue to evolve in the coming years and hence global firms must be prepared to deal with uncertainties. Technological innovations have helped reduce the operating costs while maximizing the operational efficiency. Technologies such as cloud computing and semantic search which are behind social networking applications are being used for benefitting the sectors such as education and healthcare. Our own Blackboard application at Bangor University is a good example. Another example is Chile where new software supports agriculture ministry to gather and broadcast critical information about weather and climate to the farmers thus assists them in pr oper decision making regarding agriculture. WEF every year selects companies for their innovations in the areas of clean technology, information technologies, etc. which are known as Technology Pioneers. The ones selected this year include: Aura Biosciences (developing a viral-like system of drug delivery for cancer patients), BioFuelBox (operates chemical less waste treatment plant. Its separation process is patented), Obopay (a low cost mobile payment service uses mobile phones for services such as banking. It is serving 6 million people in US, India and Kenya), Dithium (mobile video infrastructure solutions), Nivio (fully functional Windows desktop environment accessible via a Web browser). Davos 2010 strengthened the importance of technology to the process of globalization. One of the discussions in WEF annual meeting emphasized on the growing importance of information technology and how new consumers use it. It described the consumers as restless and all-powerful and how they are responsible for driving the costs down and increasing quality of products and services. The consumer demand is transforming the global business backdrop. Global enterprises will require being vigilant to the revolutionary ways in which consumer decision making and purchase behaviour is being influenced by the technological innovations. Women have become a major stakeholder in defining the business in today?s time. Women make 85% of all purchases. Technology has empowered women in major areas such as education, mobility and self-employment tools. WEF realised the importance of developing countries like India which is a global leader in the information technology sector. International business leaders should be aware of the markets like India which are unsaturated and full of growth and development opportunities. Technological innovations such as cloud computing and mobile computing are believed to decide the ways in which firms will operate and collaborate in future wh ile also creating opportunities for new business avenues. IT sector is estimated to have contributed 2% of the world?s carbon emissions and Davos 2010 focussed on how the technology sector companies can grab the real business opportunity of helping the other 98% companies to go green. The Smart 2020 Report appointed by the Global e-Sustainability Initiative estimates that tech-sector can help reducing around 15% of all the global emissions and create new business lines which will be worth trillions of dollars. Section IV: IB Recommendations to Governments Companies The companies should forge ahead to embrace technological innovations for achieving growth and productivity on a global level as customers of the present time decide what to buy and how. MNCs must invest in the technologies that improve the logistics and distribution systems as it influences the global pricing. It may include setting up of production centers in the host countries. It is critical for the international businesses to recognize the role of laws and regulations of different countries and eliminate the potential trade barriers. Global firms must invest in developing countries through means such as Foreign Direct Investment (FDI) to develop infrastructure that will help grow all the stakeholders. The governments should be receptive to dynamic changes brought by interplay of technology and globalization and countries should encourage strategic alliances between domestic and foreign companies. The government must act as facilitators and mediators in matters related to international business so that it becomes easier to conduct business across borders more effectively and efficiently. They should also capture the opportunities of national and global investment in the businesses. Various global economies should strive to build better and long standing business and social relationships to foster the pace of globalization of trade. Governments should come together on the international level and discuss and debate the challenging issues facing them in the meetings such as World Economic Forum and collaborate to develop solutions to the pressing problems. Conclusion Globalization and technology are inseparable as both gain and build on each other. Newer international trade connections have become possible due to improvements in transportation and communication as they help the companies to reach to areas which were earlier inaccessible. The impetus of barrier-free trade and communication has been backed by agreements such as International Telecommunications Agreement (ITA). The global technology networks and platforms will keep bringing the economies of the world together to compete on an international level. Global firms will need to keep investing in IT to leverage its full potential to minimize costs and maximize productivity and effectiveness. The digitalization of business has helped the global companies to adapt themselves to the changing needs of the customers in efficient ways. Technology has created the perfect platform for sharing knowledge within and between the companies hence providing the foundations for better collaboration betw een various stakeholders in the realm of internationalization of businesses across the globe. Information technology will also contribute to greater diversification, integration and standardization of global companies of the world. Technology will significantly be a major determinant in the world?s environmental issues as more and more technology will turn green to support not only digital ecosystem but biological ecosystem as well. References Bhatt et al. (2010) Who Is the New Consumer? Davos 2010 annual meeting. World Economic Forum (WEF). Held on 27th January. 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